The campaign, promoted by Confindustria Ceramica, revolves around the concept of responsibility. Italian ceramics represent a responsible choice thanks to the commitment of member companies, which stand out from their foreign competitors for a series of actions aimed at reducing environmental impact, sustainable production, and protecting the safety and well-being of employees and local communities.
The aim of the communication campaign, which will kick off on January 13, is to promote the values of respect for the environment and care for people, which have always been the cornerstones of the Italian ceramic sector and, in particular, of companies licensed to use the Ceramics of Italy mark, such as Pastorelli.
The project includes a series of tools designed to support member companies in communicating their environmental and social responsibility, ranging from videos for use on social media, the web, and within the company to a multimedia presentation for internal and external training, from an “Alphabet of Responsibility” for conveying the basic concepts of sustainability to a printed brochure.
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