Unique texture, versatility, practicality and high performance: the particular features of concrete, the contemporary construction material par excellence, are back and develop additional potential through the new ceramic tile products with a marked contemporary feel.
Concrete-effect porcelain stoneware floors are the right interior design solution for interiors in simple style or with today’s very trendy Nordic look. These ceramic surfaces become the ideal backdrop for furnishings in metal or wood. Given its plain character, concrete risks becoming over-austere if not used with care, so even ceramic collections such as Colorful concrete-effect porcelain stoneware include coloured, decor or brickwork versions. The Colorful tile collection also offers a background tile inspired by Venetian terrazzo. This enables the creation of colourful panels, or simply the visual separation of areas within open plan interiors. The Nordic style also uses floral or other nature-inspired patterns. Without a doubt, the most realistic concrete effect takes the form of large-size tiles in pale grey or anthracite colour, clearly inspired by urban paving or the floors of the old factory buildings now often redeveloped in exquisite, sophisticated refurbishment projects. In this case, the floor becomes the key feature, giving the interior a very attractive metropolitan look. The Freespace porcelain stoneware collection is a mix of concrete and stone effects and is produced in shades of grey, from pale to dark, almost black, by way of beige and white. The imperfect woven textures of the decor provide infinite architectural possibilities for those wishing to extend this material effect to wall coverings, with varied, shifting patterns. The slimline thickness ceramic slabs in the Wi.sh collection, which combine concrete and metal effects, can be used to produce even irregular shapes, enabling the customisation of kitchen countertops, cabinet fronts, doors, tables, washbasins and furnishings. What’s more, Wi.sh also comes in the trendy Corten colour, recommended for anyone seeking to create an industrial look while still using warm shades for their ceramic surfaces. In all cases, concrete-effect floors are perfect, and are very effective in concealing the marks left by daily life.